1. Is it Flexible?
It's not uncommon for a blog to change it's focus over time as you discover what topics you enjoy writing about. A good blog name is flexible enough to accommodate those changes.Choosing a flexible name will also leave you more room for working with brands in the future. So, don't box yourself into a set role with a name that is too restrictive.
2. Is it Unique?
There are thousands of blogs out there and you want to pick a name that stands out. The easiest way to do that right from the start is to choose a unique name. One of my favorite ways to do this is to use one that incorporates your own name in a fun way, such as Kait Hanson's blog CommuniKait or For the Love of Coffey by Kristin Coffey.
A common, but in my opinion VERY overused, strategy for naming your blog is to choose two seemingly random words and stick them together. It worked for Cupcakes & Cashmere and Southern Curls & Pearls because they got started on the ground floor of blogging many years ago. Every time I see it now I die a little inside. Use the infographic below to get some better ideas or use a domain name generator like Name Boy, Wordoid or Panabee.
3. Does it Resonate with Your Target Audience?
Take some time to think about the kind of people you imagine reading your blog. How old are they? Where do they live? What are their interests? Why do they come to your blog?
Choose words that will relate to your readers, whether they are moms, aspiring chefs or passionate about sustainable living. The name you choose should connect with your target audience, so put some thought into how they will feel about it.
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